Thijs van Kuijk

Ik ben zeker onzeker
Uncertainty is a universal human experience that is deeply rooted in our psychology and evolutionary history. Countless studies and research have shown that everyone, regardless of age, gender, culture or background, will experience feelings of insecurity at some point in their lives. This common emotion can occur for a variety of reasons and has several causes, some of which are deeply ingrained in our biology.

Ik ben zeker onzeker is a mockup campaign. This project shows a rebrand of a social campaign on social media. I am definitely insecure focuses on the fact that everyone experiences certainty and manifests itself mainly on social media, a general platform that is often accused of having a negative influence on (in)security.